Screens work

Brand Building Power of Outdoor study

This shows that outdoor screens have a more cost effective impact than TV. Only these two channels drive search, not radio or press.

Outdoor advertising can:

• Generate a personality for brands
• Build brands by establishing firm foundations
• Sustain strong brands and grow younger brands
• Brands are more confident and drive more search

For more information read the full survey by Mindshare 2009.


The effectiveness of outdoor advertising Econometric Studies

This survey also shows Outdoor as having a more positive impact than other media channels:
 

• It delivers high return on investment for both FMCG brands and retailers
• It outperforms TV by 3% for FMCG brands and 8% for retailers
• Return on investment is increasing over time whereas TV is decreasing
  
   

For more information read the full survey by Brand Science.