Airports Research

The media units are a result of extensive research by Take One at Heathrow and Gatwick which shows:-

• Over a third of all business and leisure travellers actively seek information in the form of leaflets, maps, guides and destination magazines when passing through airports
• West End Shows, travel and entertainment are the most sought after materials collected by these groups

Take One Managing Director Philippa Harris says: “The unique look of these stands should appeal to all marketing-savvy people wanting to promote their brand effectively in a polished and professional way by offering detailed information to take away for later call to action. Take One is constantly seeking ways to ensure that leaflets remain a key part of the marketing mix, and we think this multi-media solution is a perfect answer to this. We are excited to see the pickup figures and have seen a real uplift at the stands.”