London Zoo trials screens

Set in the theatrical surroundings of The Bloomsbury Big Top on 8th December, the BT Visit London Awards 2010 were a celebration of the attractions, people and businesses that make London a world-class city.

Take One Media works closely with ZSL London Zoo who won the Best Tourism Experience, even ahead of Science Museum and the London Eye.

ZSL London Zoo uses posters at London underground stations to really push their brand to UK and overseas leisure and business travellers. Take One felt there could be a strategic fit in aligning this advertising, with digital screen advertising at Heathrow and Gatwick airports to attract a much higher proportion of ‘on the move’ travellers.

Mark Shannon, Business Development Manager for London comments:

“London Zoo’s main objective was to create brand awareness for as many travellers coming into London for a day visit or short break. Our new multi-media stands meant they could feature a screen advert to attract attention, whilst having a printed leaflet that travellers could take home, show family and friends, thus acting as a prime lead generator for London Zoo.”