HD Media

Take One Media has launched an innovative new range of 48 stands at Heathrow, which will soon to be placed at Gatwick and Stansted, offering High Definition (HD) digital advertising alongside ‘take away’ leaflets.

These stands were commissioned because Take One believe a new era of consumers is developing. Conventional methods of advertising are no longer powerful enough to reach today’s consumers; marketing needs to ensure the continued engagement of increasingly sophisticated and HD-literate consumers, so embracing HD technology is a 'must'.

The High Definition idea is currently used to describe products, but research by Experian Marketing Services* suggest that the HD label can be applied to people too.

Interactive media has become the norm, making HD consumers reject static marketing and ignore brands which do not use engaging methods of advertising. Indeed, many people have developed the ability to sub-consciously accept and reject marketing campaigns, and it all depends on the effectiveness of the marketing and how the message is communicated.

Using cutting-edge technology, the HD screen means that campaigns can be instantly altered and adjusted to optimise the opportunities presented by the latest brand developments, allowing the HD consumer to stay ahead.

As more people become exposed to interactive media and it becomes integral to their daily lives, HD consumers will no longer be just a part of society, they will dominate it.

Get ahead of the next generation. Talk to Mark on 07977 991914 or email mark.shannon@takeonemedia.co.uk for more information on our high definition products.


*Research taken from Marketing Week, 1 October 2009