Heathrow Express

Heathrow Express is the high-speed link between Heathrow and Paddington in Central London. It connects travellers to the centre of London in just 15 minutes, carrying an average of 16,000 passengers every day or 4,700,000 per year.


Passenger Profile:

• Total Passengers: 4.7m per year
• 96% are ABC1, with 74% in the AB category alone!
• Very affulent, hard to reach audience travelling on business or luxury travel
• One in three are using for leisure reasons – 1,500,000 a year
• 68% on business – 3,200,000 a year
• 22% earn over £115,000 a year
• 10% are C-suite
• 30% of passengers fly first or business class
• Half of the users are international and the other half live in the UK

Interesting Info:

• Voted the top train company in the UK and most punctual service: 99.9% on time
• Voted the Best Rail Operator at the 2011 Business Travel Awards and shortlisted for the category of ‘Public Transport Operator of the Year’ for the London Transport Awards

Sources: Heathrow Express, CAA 2009, www.heathrowexpress.com/home