Domestic Tourists

Of course, a significant number of those visiting Britain's attractions are not international visitors; many are actually based here.  The airports see a high density of UK residents that are so valuable to target.

Did you know that -

• Domestic tourists make up 27% of the total audience at Heathrow

• They are slightly more likely to be broadsheet readers, Internet users and mid-market tabloid readers

• They include a larger proportion of Marks & Spencer shoppers than average

• Those that watch the least amount of TV also show a higher propensity towards taking domestic holidays

• In a survey by Visit Britain it was found that 56% of domestic holidaymakers attributed their awareness of England advertising to Tourism leaflets and brochures