UK Leisure Travellers

UK leisure travellers represent a very diverse group of families, couples, over 65’s, students and independent people who are visiting Britain’s attractions, or going abroad on city breaks, stag weekends, sports events, ski trips, adventure/activity breaks – who are all so valuable to target.

Interesting facts about domestic tourism

• UK residents made up 126 million trips in the UK, spending £22 billion
• 42% from the UK use Heathrow

Interesting facts about visits abroad by UK residents

• 58.6 million visits abroad
• Visits to Europe 42.7 million
• Visits to North America 3.4 million
• Visits to other parts of the world 8.8 million

Sources: Visit Britain UK Tourist Report 2009, Office for National Statistics 2009 reports