International tourists

Overseas visits to Britain continue to grow - 32 million visitors in 2006 - another record year!  And many of these travel into the country through the major airports. Some will have mapped out their itinerary in advance, but most will have not.  As they arrive in the country they will be keen to start their trip with additional information about the possibilities before them.

Its a great chance for you to talk to them.

And for a little more evidence that producing and distributing literature is one of the key ingredients of an effective campaign.. read on -

London overseas visitors were asked -

What factors may have encouraged those who hadn't visited certain areas to actually go: 

• 57% wanted more publications telling them what was there (particularly food & drink, shopping, museums & attractions and events & festivals)

(Source: London Overseas Visitor Survey 2003-05)