Digital at Heathrow

"Communicating to a world of upmarket travellers"

Heathrow is the world’s number one international airport in the world. It has 66 million passengers passing through its four terminals every year and serves 88 airlines to 196 destinations worldwide.

Passenger Profile*

Every type of customer goes through Heathrow at some point in the day, the week or the year! So choose it for sheer footfall and a very mixed upmarket audience.
 

• Biggest European airport above Paris
• 89% ABC1 profile (48% AB)
• 23 million business people (34%)
• 43 million leisure travellers (66%) 
• Very broad age range – 50% are 25 to 44
• 42% from the UK, 58% international
• 39% C-suites
• Nearly half of international visitors to the UK arrive here
• 90% of all UK flights to JFK pass through here
• 11% or 7 million are travelling for the seventh time or more!
• And over 40% are on their first trip through Heathrow

Interesting Info:*

• Transport link: Heathrow Express – 15 minutes to London Paddington
• Every day 26,000 cups of tea, 35,000 cups of coffee, 7,800 bottles of fragrance sold
• Most frequently used entry point into the UK for overseas visitors (51%)- London overseas visitor survey 2008
• More than one in three Chairmen, MDs, CEOs, and Directors of British Businesses go on business from Heathrow in the last 12 months
• Top 5 destinations: New York, Dubai, Dublin, Hong Kong and Amsterdam
• Dwell time of 1 hour when in departures

(*Sources: BAA June 2010, CAA 2009, ACI, SKYTRAX AIRPORT AWARDS 2010, TRAVEL TRENDS SURVEY 2009, BBS)