Heathrow
Heathrow is the busiest international airport in the world. It has over 67 million passengers passing through its four terminals every year and serves over 90 airlines to over 180 destinations worldwide.
Passenger Profile
Every type of customer goes through Heathrow at some point in the day, the week or the year! So choose it for sheer footfall. And choose it for a very mixed audience.
Also choose it because -
- 89% ABC1 profile (48.6% AB)
- 29 million business people go through a year (42% of all)
- 38 million leisure travellers (58%)
- All its passengers are travelling on scheduled airlines
- It represents a very broad age range
- 20% are from the USA and 42% from UK
- 11% or 7 million are travelling through the airport for the seventh time or more!
- And over 40% are on their first trip through Heathrow
Take One Media Airports Displays
Displays are in all the following areas -
Arrivals
Interesting Info:*
- Total Passengers: 66.9m per year
- Number of destinations: Approximately 180
- Transport link: Heathrow Express – 15 minutes to London Paddington
- Every day 26,000 cups of tea, 35,000 cups of coffee, 7,800 bottles of fragrance are sold
- Heathrow is the most frequently used entry point into the UK among overseas visitors (51%)- London overseas visitor survey 2008
- More than one in three Chairmen, MDs, CEOs, and Directors of British Businesses have flown on business from Heathrow in the last 12 months
(*Source BAA Retail Statistics October 08 to September 09)