Heathrow Express
Heathrow Express is the high-speed link between Heathrow and Paddington in Central London. It connects travellers to the centre of London in just 15 minutes, carrying an average of 14,500 passengers every day or 5,300,000 per year. It offers two classes – First and a more reasonably priced Express class for families and other leisure class customers. It has performed very well on customer service ratings – achieving 96% satisfaction from the independent rail watchdog, Passenger Focus.
The travellers on Heathrow Express are happy to pay a premium price for the convenience, comfort and speed of the service and can be visiting the capital on business or leisure. As they enter the less busy and minimalist environment of the Heathrow Express experience, they are more likely to be in a relaxed frame of mind with time on their hands to look through any items of literature.
Heathrow Express is often seen as a predominantly business audience but we would recommend also to those looking for a very upmarket clientele.
Passenger Profile:
- Total Passengers: 5.3m per year
- Ideal for a very exclusive audience as most (95%) are ABC1, with 25% in the A category alone! It is a more concentrated environment for this group than Heathrow
- A more mature group of people - 62% are between 35 and 64 years of age
- More than one in three are using for leisure reasons – 2,067,000 a year
- And 60% on business
- Half of the users are international and the other half live in the UK
Take One Media Airports Displays
Take One Media Airports has 3 stands in the Heathrow Express terminals - all situated next to the Heathrow Express Ticket Desks.
Interesting Info:
- Total Passengers: 5.3m per year
- Journey time to London Paddington: 15 Minutes
- Most London Heathrow Express customers still buy tickets from the ticket areas at all 4 terminals